While he dislikes to be labeled a ‘conscious’ artist, Macklemore has received praise for covering drug abuse and gay marriage, the first in songs like Otherside and Starting Over and the second in Same Love. At the music end, Macklemore and Ryan Lewis have found their resonance through lyrically transparent songs that tackle personal and social issues. ![]() ![]() A unique brand is needed more than ever to compete on a national level.Ī case can be made for Macklemore and Ryan Lewis based on their music and image. The Internet is a double-edged sword, lowering entry barriers but increasing marketplace clutter. 4 The results of the study suggest that while the Internet has enabled access to the market by anyone, revenue is still significantly affected by the presence of a team.Īt the core of any indie artist success story is a strong product and brand. The 2010 Future of Music Coalition Artist Revenue Streams project concluded that high earning musicians ($100,000+ per year) were two times as likely to have certain paid or contracted team members. Macklemore and Ryan Lewis’s ability to succeed without a major label champions not the idea of do-it-yourself, but that of retaining control and ownership.Īrtists still need to build a team to be successful. Additionally, the more energy an artist expends on the business side, the less time that artist has to make music. However, upon reaching a certain level, the work becomes unmanageable for one person. The Internet has certainly generated tools empowering independent artists, and the amount of work and energy an artist exerts is still directly proportional to their success. CD Baby founder Derek Sivers shrewdly observes that DIY more appropriately stands for “decide it yourself.” 3 For Sivers, gaining control over the spoils of one’s artistry is the goal, while attempting to do too much alone is unproductive. That would likely be the case too with other well-known exponents of the DIY creed, and notably Amanda Palmer. ![]() Macklemore and Ryan Lewis would probably not claim as much. Furthermore, the perception is that an indie artist and a ‘do it yourself’ (DIY) approach go hand in hand and feed success.
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